From traditional roots to digital bytes: Can digitalizing ESG improves Ghanaian rural banks’ brand equity through stakeholder engagement, and customer loyalty?

This study examines the impact of Digitalized Environmental, Social, and Governance (DESG) practices on rural banks in Ghana, focusing their relationship with stakeholder engagement, customer loyalty, brand equity, financial performance. The collected data from 724 respondents, including bank customers officials. finds that DESG directly positively affect banks’ equity using Partial Least Squares Structural Equation Modeling (PLS-SEM). Additionally, engagement indirectly mediates between equity. Meanwhile, loyalty significantly combination jointly Furthermore, performance during study. These results underscore essential role digitalizing ESG enhancing overall As a result, recommends invest digital infrastructure platforms to enable effective programs, reporting.